Look Book | adidas Originals X Pharrell Williams HU Collection
Pharrell Williams returns to adidas Originals for another collabration that has me wanting every colour in this already sold out collection!
Building on the limited-edition NMD silhouette (which have become my DAILY sneaker joice), launched in July, Williams and adidas debut Hu – a collab with a diverse range of full-color footwear and activewear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply: “I play for the human race.”
“Hu is short for human – human being, human race, humankind,” said Pharrell. “But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.”
In this first collection, Native Americans from North Dakota invited Pharrell into their community to share their stories: “I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.” -Pharrell Williams
Photos & video: adidas Originals
