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Fashion | adidas Originals Superstar Supercolor

Fashion | adidas Originals Superstar Supercolor


FASHIONIGHTS has become a celebration of footwear with that ever really being my intention. I LOVE footwear; everything from sneakers straight through to monk strap shoes – and unconsciously it’s evident throughout the site (Doc MartensLacoste, Louboutin, Converse, New Balance, adidas & adidas again )! The latest are the adidas Originals Superstar Supercolor collection straight from the mind of Pharrell Williams! With his signature adidas track suit and classic Superstars, it’s a no brainer and a natural progression to have collaborated with adidas on his take of the iconic silhouette.

50 colours, 50 choices. Can’t describe them any better than that – with the collection featuring just about every hue and variation, the Supercolor will have a colourway for everyone. I want the pink ones TBH. Specifically, the semi solar pink.

“These colour-drenched men’s Superstar shoes are a collaboration between adidas Originals and Pharrell Williams, whose Supercolor collection celebrates diversity. The leather shoes feature EQUALITY embossed on the 3-Stripes, a Pharrell-designed reflexology-print sockliner and lace tips printed with TIGHTEN UP and LACE YOURSELF.”

Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. – Pharrell

Supercolor will be available globally from March 27 at and adidas stores across Canada.

Photos & videos: adidas

Julio Reyes

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