Julio Reyes | Mar 24, 2020 | 0
Look Book | Coach X Jennifer Lopez
Homegirl has got it going on, again! Coach announces its second collaboration with Jennifer Lopez, featuring bags, accessories and ready-to-wear in Coach Signature, shearling & featuring the brand’s distinctive turnlock hardware fastening.
The collection is designed in collaboration with Coach Creative Director, Stuart Vevers specifically for Coach’s Outlet portals. So I doubt we’ll be seeing this in store; the brand says that the “the collection is inspired by the values of authenticity and inclusivity and the hi-lo, relaxed approach to style that Coach and Jennifer share.” Relaxed approach…we’re talking JLO here – her everyday casual looks will set you back a few thousands of dollas. So yeah, relaxed.
Lensed by photographer, Renell Medrano, the campaign shows off Jennifer “exactly as she is” —in a series of portraits that is ICONICALLY JLO. To help tell the story, the campaign also includes vignettes in which Lopez interviews herself and shows off her unique “Signature” dance moves.
This collection will also feature reimagined versions of the house’s best-selling bags, such as the chain belt bag with turnlock, which was developed specifically for Lopez, and the Field Tote with a new skyline motif which was inspired by Coach and Lopez’s New York City roots.
“Coach and I have a lot in common. Mostly we believe in the power of being real—in authenticity,” said Lopez. “This collection is so Coach and so me. It’s wearable, and a little bit glamorous––but also sporty. It’s that mix that really excites me. It’s the unedited, unfiltered, raw version of us.”
The Coach x Jennifer Lopez collection will be available on ca.coachoutlet.com beginning October 6th