Look Book | Reebok Classic by WOOD WOOD Collection
If you haven’t heard about contemporary Danish brand, Wood Wood – you’re falling behind. Founded in 2002 and based in Copenhagen, Denmark, the brand is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen with stores in Berlin, Aarhus and Copenhagen as well as an on-line store. Influenced by urban sub-cultures, their aesthetic is visually apparent with its 90s trends, graffiti nods and its mix of high fashion, sports & streetwear with youth culture, art & music.
Reebok Classic on the other end, need no introduction with its cult-like following, countless rap rhyme shout outs and personal influence in MY LIFE, easily make it a global phenomena as a urban lifestyle brand. So it’s no surprise that these two have collaborated on this capsule collection inspired by British street culture. The collection consists of a range of iconic sportswear silhouettes updated with Wood Wood’s sophisticated streetwear aesthetic.
The Reebok Classic by Wood Wood collection will pre-release in Wood Wood stores on November 14th before launching in selected retailers worldwide including Reebok Classic stores November 28th 2015.
Photos & video: WOOD WOOD