Fashion | Over The Rainbow X #PrideCodeTO
World Pride in Toronto has just begun and the city is expecting an addition million tourists on top of the crazy population we already have! And I’m sure you guys have seen that FASHIONIGHTS X Out There Style are having our own giant party next week so watch my Twitter for all that good fun!
EVERYONE is celebrating Pride this year and our friend’s at Over The Rainbow are going above and beyond. Partnering with Redwood Classics Apparel, OTR has created a limited-edition PrideCode collection of t-shirts and tank tops featuring original artwork of local Toronto artist, Gio Petrucci, with 100% of proceeds supporting Fife House. All sourced AND produced right here, in Toronto.
“A barcode is more than just an assembly of lines and numbers. It is a unique identity stamp; a powerful image following the movement of anything or anyone it’s attached to. The PrideCode was created as Toronto’s own Pride time stamp. Anyone who wears this eye-catching symbol will remember World Pride 2014 and its profound impact on our city and culture. The PrideCode helps raise awareness for World Pride2014 and give back to a community-based charity group. Help capture the memory of Pride while contributing to a good cause.“
There will only be 125 shirts available and will be available solely at Over The Rainbow from June 20th-28th. Each shirt ($38) and tank top ($32) will be individually numbered and digitally printed on 100% pre-shrunk combed cotton to preserve the PrideCode logo from heavy fading and shrinking in the wash.
Photos: Over The Rainbow