Fashion | Michael B. Jordan is The Face For Coach Menswear
Two things; first, I have the biggest crush on MBJ it’s unbelievable and second, a round of applause for Coach and their choice in brand ambassadors. We’re all familiar with home-girl, Selena Gomez representing (and now designing) the brand’s ready-to-wear & handbag collections. Now, Michael B. Jordan assumes the role as the first men’s face for the brand.
“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”
His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season. The partnership will also include special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach Foundation.
“Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”
Very much looking forward to all this in the coming year!