Ad Campaign | GEOX S/S 2016 by Rankin
Global footwear brand GEOX elevates its design aesthetic and heads towards a more forward direction complete with an uber photographer shooting the SS16 campaign.
Enlisting renowned fashion photographer Rankin to capture dancers in movement, the campaign highlights GEOX’s latest collection of innovative footwear, the Nebula shoe.
The movement of real life dancers in Rankin’s stand-out “live-life-to-the-fullest” pictures compliment the iconic Nebula shoe as a high performer with innovative breakthrough breathable technology and as a head turner with elegant streamlined design.
“For me, this campaign is all about doing something fresh and exciting”, says Rankin. “It feels invigorating to be part of taking a brand in a bold new direction, to grab an audience’s attention and get them thinking about GEOX in a new way. With my experience in fashion photography and film, I’d leave no doubt that these are shoes you wear as part of your personal style. Nebula is an active fashion shoe designed to be worn every day and everywhere”.
#STARTBREATHING
Check out some behind the scenes images below:
Photos: GEOX
