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Ad Campaign | Gucci S/S 2016 by Glen Luchford

Ad Campaign | Gucci S/S 2016 by Glen Luchford


Gucci releases its Spring/Summer 2016 campaign, inspired by the visual language and aesthetic of German 80’s pop culture.

Now, if anyone is from Toronto and is familiar with the Wallace-Emerson neighbourhood around that Dufferin & Dupont and feel that the setting here is the Galleria Mall you’re not alone. I legitimately thought this was the Galleria in which I worked in for about 5 years. Yes, I worked in the Galleria “Mall” for that many years and I can’t be alone on this – that dated plaza might as well been the setting for Gucci‘s latest campaign because it has not been updated since the 70s.

But no, Gucci hasn’t given us the nod; seeing that this season’s inspiration is directly out of 80s Germany – the campaign was shot in Berlin by Glen Luchford.

Creative direction by Alessandro Michele with art direction by Christopher Simmonds.


Photos: Gucci

Julio Reyes

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