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Ad Campaign | Diesel F/W 2013 by Inez & Vinoodh #DIESELREBOOT

Ad Campaign | Diesel F/W 2013 by Inez & Vinoodh #DIESELREBOOT


Diesel takes to social media for its Fall 2013 campaign! But it’s no surprise when Nicola Formichetti (newly appointed creative director) who is on all platforms of social media like Twitter, Instagram and Tumblr. Its this success and active participation in the socialsphere that inspired the latest campaign titled #DIESELREBOOT.

Enlisting a new breed of  brand ambassadors and fashion leaders, Formichetti has enlisted 18 diverse characters comprised of Michelle Calderon, Kiko Mizuhara, DJ Bob Rifo and Casey Legler to name a few – each photographed by Inez & Vinoodh. Each person photographed was self-styled and feature their own social media platforms, whether it be Twitter, Facebook, Instagram or Tumblr.

Freaking AWESOME and relevant, Nicola!


Photos: Diesel

Julio Reyes

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