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Ad Campaign | Coach S/S 2018 by Steven Meisel

Now that most of us have wrapped up our holidays and I had an amazing, AMAZING #FXMAS17 – I can start showing off all the SS18 campaigns making their way into my inbox!

First up is Coach‘s SS18 ad campaign: Artist Keith Haring’s iconic illustrations are at the heart of this season’s collection. Based in New York City, Haring had a democratic and accessible approach to art, and an ethos that Coach has long stood for: inclusivity. Coach’s iconic leathers are a natural canvas for Haring’s bold graphics.

Men’s is relaxed with soft suede jackets and outerwear contrasted with cheeky Hawaiian print shirts and Keith Haring graphics mixed throughout. Key bags of the season include the Bleecker backpack and Metropolitan Portfolio and, for women’s, the Camera Bag and the Mailbox—a re-edition of an archival Coach style first introduced in 1972.

The campaign is photographed by Steven Meisel, styled by Karl Templer with creative direction by Fabien Baron. Makeup by Pat McGrath and hair by Guido Palau.

The women’s ready-to-wear collection evokes a tomboyish femininity with antiqued crystals on sheer tees, satin bomber jackets with rose gold rivets and silk- and lace trimmed slip dresses that sparkle and shine. These feminine and nostalgic elements are mixed with Coach leathers, shearling and glitter Western booties.


Photos: Coach

Julio Reyes

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