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Ad Campaign | Coach Holiday 2018 by Steven Meisel

The holidays are coming!! My favourite time of the year is slowly making its way and with that comes as the festive commercials, seasonal decor and of course ad campaigns. Coach unveils their Lights, Camera, Holiday, campaign for the 2018 season, starring Selena Gomez.

 The campaign follows the star and an unexpected cast of animated animals as they audition for the gig of the season: the Coach holiday windows. Playful, inclusive and irreverent, the campaign puts gifts and the tradition of holiday windows at the heart of the story to celebrate all that is fun and festive about this time of year.

That fox is my favourite.

In addition, Coach unveils the print campaign set against the glittering skyline of New York, the photographs show Selena emerging from a vintage car holding the Parker bag in metallic leather. Revealing the star ready to steal the spotlight, the campaign captures the magic and charm of New York during the holiday season.

Photographer Steven Meisel lenses the campaign with art directing by Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.


Photos & Video: Coach

Julio Reyes

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