Shopping | Boohoo.com Canadian Launch
Twenty four. Seven. Fashion. That’s what leading UK retailer, boohoo.com is about; trend-led and affordable fashion taken directly from the streets and runways in the UK and made readily available for purchase within a matter of weeks INTERNATIONALLY.
Last week I had a sneak peek of some of the online retailer’s women’s wear line to celebrate the Canadian Launch of Boohoo.com – oh, and it was, as you can see, POOLSIDE!
You all know that I’m not a fan of the whole fast-fashion market and I can’t stand seeing the mock-ups and awful renditions of designer pieces and trends done over – but boohoo’s knack to infuse British style into their pieces is is what got me! Another bonus is that despite being manufactured so quickly is that all their things are produced at a certain amount – so once that particular style is sold out – it’s sold out. With over 8000 pieces at any given time you’re guaranteed to find something that you’ll like and more than likely not find someone else with it.
Things get better, adding even more excitement to the launch, as of July 1st there will be free shipping and no duty taxes on all orders over $25, making their styles even more accessible to us!!
Haha, Daniel and I totally playing up and goofing off in front of the camera when we first walked into the event. Too freaking cute!!
Photos: Stefania Yarhi