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Fashion | #DIESELREBOOT Flash Tees

Fashion | #DIESELREBOOT Flash Tees

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Diesel’s hugely successful Fall 2013 #DIESELREBOOT campaign continues with these limited-edition tees! The campaign, which has been showcased in the past months on the walls of the world’s biggest cities through posters and projections, is a statement of intent for the forthcoming reboot of Diesel. Consisting of a series of portraits accompanied by short, defiant statements, #DIESELREBOOT has presented an urgent new manifesto for the modern Diesel consumer.


Diesel replicates the digitally-famous images and slogan onto tees for fans to wear and remember; some cheeky and others statement slogans. The one above is my favourite – this is the one Diesel had on posters all over Toronto that read; “I resurrect the destructed.”

#DIESELREBOOT flash tees are comprised of 5 unisex t-shirts available in 2 colors: white and black, with 5 different subjects: “The Pope”, “The Diesel Reboobs”, “The Rebel”, “I Write My Own Story” and “Creativity”. Retail prices are between $55.00 to $95.00 CAD and they will be distributed in worldwide Diesel retail stores and selected retailers.


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