Beauty & Grooming | John Varvatos ‘DARK REBEL’ Fragrance
¡New fragrance alert! I love fragrance – I get it from my mom, she instilled the notion that we (my brother and I) should never smell bad and DO NOT skimp on the quality of your scent.
Cue John Varvatos; his unapologetic attitude and rock’n’roll aesthetic have made both him and his namesake label rock royalty themselves. Dark, moody and contemporary, the JV man knows what he wants and knows how to get it. Varvatos’ latest fragrance is inspired by risk-taking, a rebellious attitude and classic bad boy icons, Dark Rebel is distinct and pure edge: tough, intoxicating, and totally uninhibited.
Dark Rebel surprises with its aroma: a mixture of familiar woodsy scents and unexpected sharpness and the unparalleled craftsmanship indicative of the John Varvatos brand. The fragrance contains hints of Jamaican Rum, black leather, and the exotic dragon skull flower accord, which all blend together to give the fragrance its wild edge. Nutmeg essence provides a note of sweetness, while black pepper gives it some bite. This juxtaposition works well to encapsulate the fragrance’s sense of moody restlessness.
“Dark Rebel is the bad boy of our fragrance collection, and it’s the perfect compliment for the inner darkness within each of us,” said John Varvatos. “Its DNA exudes a timeless style and fearless attitude. The rich, masculine scent is alluring in its deviation; tough, rebellious, and unlike any fragrance you’ve experienced before. I like to think of Dark Rebel as the perfect rock song; it pulls you in with what you know, and then takes you to a whole new level.”
Available at Hudson’s Bay, London Drugs, Nordstrom, Sephora and Shoppers Drug Mart beginning September 2015.
John Varvatos Dark Rebel, Eau de Toilette 125ml $105, and 75ml $89
Photos & video: John Varvatos