Julio Reyes | Mar 24, 2020 | 0
Ad Campaign | John Varvatos Fall 2014 ft. Ringo Starr by Danny Clinch #PEACEROCKS
John Varvatos has been synonymous with Rock n’ Roll – not just by JV’s personal connections with them but his designs and brand aesthetic scream that non chalant ease and dark palette are uniform for rock stars. This season, the launch of the campaign kicks off an initiative that seamlessly combines the campaign, a behind-the-scenes short film and a dynamic social media component all to support The Ringo Starr Peace & Love Fund.
The Ringo Starr Peace & Love Fund raises awareness and helps implement scientifically proven stress-reducing modalities for at-risk populations suffering from epidemic levels of chronic stress and stress-related disorders that fuel violence, crime and soaring health costs.
“The social media components revolve around #PEACEROCKS. This call-to-action encourages participants to share photos of themselves flashing the peace sign via Instagram, Twitter, Vine, and Facebook, in an effort to raise funds while raising awareness. For each #PEACEROCKS tagged photo, $1 will be donated to the charity through the end of 2014. Additionally, “Peace Shops” will be activated at various Varvatos points of sale where 100% of proceeds from a dedicated “peace rocks tee” will be sold to benefit the charity.”
The campaign and video are shot by Danny Clinch and the video features a variety of Starr’s friends…check out some of the familiar faces below!
Photos & Video: John Varvatos