Beauty | Alber Elbaz Puts on a Show For Lancôme!
It was announced earlier in the year that Lanvin’s Creative Director, Alber Elbaz will be coming up with a new project with beauty giant, Lancôme; and we’ve all been waiting with anticipated breath. Now, after a week of teaser videos – this cheeky and story-of-my-life-video titled, The Hypnôse Show reveals just what we’ve been waiting for!
The introduction with Albaz and his now infamous characters into the beauty industry has created a stir in the industry and from what I’ve been seeing on the internet, people are really looking forward to it!
“Our job is to tell stories. It all starts there,” explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.”
So freaking cute- and that repeated ‘Oh là là!’ is totally stuck in my head! The Alber Elbaz x Lancôme limited-edition collection will be available worldwide from June 15th. It includes mascaras, palettes, eyeshadows and, for the first time at Lancôme, false lashes. This is the designer’s first time participating in a make-up collection.
Source: Lancôme Canada
P.S. Some of you know about my collaboration titled, 20 Bloggers for a Rose: The Lancôme Virtual Gallery; but in case you didn’t here is what’s going down in a couple weeks at Luminato!