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Ad Campaign | Lady Gaga for Tiffany & Co. HardWear Collection

Ad Campaign | Lady Gaga for Tiffany & Co. HardWear Collection


Following Tiffany & Co.‘s announcement and television commercial starring Lady Gaga that premiered during the Super Bowl right before her performance the iconic brand released its official campaign images featuring mother monster!

Styled by the legendary Grace Coddington, in pieces from Tiffany’s new fashion jewelry collection, Tiffany HardWear, including a graduated link necklace, a pair of triple-drop earrings and a wrap bracelet made from 18-karat gold. A black turtleneck top, a silk collared blouse in white and black trousers are kept to a minimum to highlight jewelry. Stunning.

The images are photographed by David Sims in black and white & posing against a backdrop of Tiffany’s signature blue.


The Tiffany HardWear collection will be available in store on April 28, and online on May 2. Check out the behind the scenes video of Gaga discussing the new collection below.

Photos & videos: Tiffany & Co.

Julio Reyes

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