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Ad Campaign | H&M Modern Essentials S/S 2016 Selected by David Beckham


After a successful launch of the Fall 2015 season of the H&M Essentials Collection by selected by David Beckham – the former soccer star returns for another season, with his pick of essentials. The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season.


Working for a second time with director Fredrik Bond and taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like Becks – we see Beckham leave his hotel to discover that everyone around him is wearing the same things as him. The film will be accompanied by this print campaign shot by Mario Sorrenti.

I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says Beckham.

The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18th and March 10th – in all H&M stores that carry menswear.


Photos & video: H&M

Julio Reyes

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