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TIFF | Essentials Lounge 4

TIFF | Essentials Lounge 4


Rolling out another TIFF related post for y’all! Another gifting suite from the team at EGPR – of whom I adore all of! Another highlight during TIFF and another one that I really look forward to is EGPR’s Essentials Lounge. Hosted at a new host location, The Templar Hotel, the fourth annual Essentials Lounge pampered the crap out of media before the long hours and unreasonable deadlines that come with TIFF.

Brands that include Aveda‘s National Creative Director, Kristjan Hayden, provided consultations, styling and expert tips using their high-performance, botanically based products to ensure that even the toughest manes are red carpet ready. Ill-fitting undergarments are the enemy when it comes to long work hours and can seriously stifle productivity. Calvin Klein Underwear Fit Consultants were onsite to size media up…and down. Elizabeth Grant Skin Care has no shortage of creative solutions or plans of attack when it comes to skin care. Hydration being the key to keeping energy up and looking best, media were treated to a superior hydration bar, care of Glacéau Vitamin Water® and Glacéau Smartwater®Hard Candy Cosmetics’ were armed with the full spectrum of the brand’s signature intense colour and flair for the dramatic to keep media sparkling throughout the festival.

HP provided the official communication portal keeping media members connected at this season’s event. Innovative HP technology was used throughout the lounge to help greet guests upon arrival, allowed them to share a play-by-play of their Essentials Lounge experience and capture their pre-red carpet moment with a professional photo. And I must thank them for that amazing Slate 7 tablet that I’m ALREADY OBSESSED WITH! MICRO Pedi (of which I’ve used AND love), the innovative pedicure device created to easily remove dry, rough and callused skin on the feet in seconds.  SOREL understands that the shoes worn to chase interviews are never practical. They were on site to offer a pre-emptive strike and rescue plan – cozy slippers from the iconic footwear brand were personally sized for all of us.

Check out my Instagram for photos I took at the lounge and the products I’m loving so far! Thanks to the team at EGPR for your hard work, fun and awesome goodies! You’re all freaking superstars!


Photos: Arthur Mola

Julio Reyes



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