Julio Reyes | Mar 24, 2020 | 0
Ad Campaign | Calvin Klein ‘REVEAL’ Fragrance ft. Doutzen Kroes & Charlie Hunnam by Mert & Marcus
Calvin Klein launches its latest addition to the ever expanding fragrance empire it has created.
“REVEAL defines a new fragrance category – the solar oriental – which is characterized by intriguing duality, unexpected freshness and enveloping warmth. A highly sensorial raw salt signature captures traces of the erotic scent of skin. The fragrance was created by perfumers Jean-Marc Chaillan and Bruno Jovanovic of fragrance house IFF, in conjunction with fragrance consultant Ann Gottlieb.”
“The print creative features Kroes and Hunnam in a heated embrace through the window of a modern high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction and desire.
Famed director Jonas Åkerlund, working with [Doug] Lloyd (Creative Director) as consulting creative director, created the REVEAL Calvin Klein television advertising campaign, which expands upon the story begun in the print campaign to depict a fantasy about the erotic possibility of a seduction game and what will be revealed.”
The campaign stars Doutzen Kroes and Sons of Anarchy star, Charlie Hunnam photographed by photography duo, Mert &Marcus. The TV commercial (below) airs in early fall in Canada, so look out for it on TV!
Photo & video: Calvin Klein