Julio Reyes | Mar 24, 2020 | 0
Ad Campaign | Calvin Klein Jeans S/S 2016 ft. Cameron Dallas & Stella Lucia
Calvin Klein taps social media sensation Cameron Dallas for the SS16 campaign of Calvin Klein Jeans. The 21-year-old Vine prankster is the latest social-star to cross over from social mediasphere to lucrative modeling career.
Dallas’ involvement represents a ubiquitous trend within the industry where brands have been using the reach of Vine, Instagram & Blogger stars to target their customer bases. Holla!
Shot in Malibu, California alongside model Stella Lucia, photographer Jack Pierson lenses the campaign.
Photos: Calvin Klein