Ad Campaign | BOSS Hugo Boss F/W 2014 ft. Scott Eastwood & Edie Campbell by Inez & Vinoodh
The HUGO Hugo Boss Fall 2014 campaign marks Jason Wu’s first as the brand’s new Artistic Director and I’m liking where he’s going with it. “This is my first campaign for BOSS, and we wanted to take a fresh, different approach,” says BOSS Artistic Director Jason Wu. “The HUGO BOSS tradition is in tailoring, which is always present, but it‘s important hat this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle.”
Lensed by Inez & Vinoodh, the pair photographer, Scott Eastwood (Clint Eastwood’s son) and Edie Campbell chosen for their strong looks and embodiment of the BOSS ethos. The contemporary BOSS man and woman.
Styled by Joe McKenna.
Photos: Hugo Boss