Look Book | minimum S/S 2014

You guys know I love to share new labels and designers and I’ve been aware of minimum for probably over a year now and they’re just launching their second season here in the Canadian market. A Danish label that really wants to make an impact in our neck of the woods and I think it`s a great brand that’ll relate to the Canadian lifestyle. especially during the S/S seasons.

This season, the menswear collection was inspired by jungle, sportswear, graphics and denim themes, a vibrant mix of different fabrics and colours is introduced. The collection presents casual fit, mesh and nylon fabric along with sports inspired cuts and finishes.

Women aren’t forgotten either with spring offering a play with vivid colours and pastels. Inspired by diamonds and the effects of kaleidoscopes, a universe of patterns and graphic prints has been created. The suit trend has expanded and this season suits inspire with new ways to mix and wear same print for top and bottom co-ordinates.