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Beauty & Grooming | COACH For Men Fragrance ft. James Franco

Following yesterday’s MASSIVE news from COACH Inc. (now known as tapestry) in efforts to become the first American luxury holdings company comes an addition to their ever-growing men’s line.

Evoking a feeling, the COACH For Men fragrance is energetic, confident & fucking cool. Its New York attitude of authenticity is synonymous to the COACH belief of being enduring and grounded, blending it with modern spirit of youthful possibility, optimism & freedom.

The moody, midnight blue shading glass bottle references COACH’s iconic codes, telling the story of the authentically-American brand and paying tribute to its rich heritage. The gunmetal pray cap is shaped like a turnlock, referencing the signature clasp on COACH bags – an element that COACH’s first creative director introduced in 1954. A hangtag adds a distinctive finishing touch, mirroring those placed on every COACH bag. The horse and carriage, a symbol of COACH craftsmanship that recalls the tradition of leather craftsmen in New York is subtle embossed on the bottle.

Shoot my Steven Meisel, the fragrance’s campaign stars James Franco. Franco embodies the creativity, confidence, curiosity & innate style of the COACH guy. He’s dynamic, daring, magnetic & multifaceted. Franco wears an iconic COACH leather jacket throughtout the imagery with the New York skyline in the background. See BTS shots below:

Top: Green Nashi, bergamot & kumquat

Heart: Cardamom, coriander & geranium

Base: Vetiver Haiti LMR, suede & ambergris

Eau de toilette 60ml – $72.00 CDN || 100ml $95.00 CDN

COACH For Men is available at Hudson’s Bay, Shoppers Drug Mart, London Drugs, Murale, Jean Coutu Familiprix & Uniprix

Photos: COACH & Daniel Reyes on the Huawei P10

Julio Reyes

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