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Ad Campaign | Diesel F/W 2017 #GOWITHTHEFLAW

No, you read that right – I didn’t mean #GOWITHTHEFLOW. For the Fall 2017 campaign, Diesel celebrates imperfection with their new GO WITH THE FLAW campaign directed by François Rousselet.

I was fifteen years old when I made my first pair of jeans by hand. Of course they weren’t perfect. But that made them special – and unique, like everything we have done across our history so far”, says Diesel founder Renzo Rosso. “I have always been more interested in imperfection because it stands out from the crowd.”

Being unique is much more beautiful than being perfect,” explains Diesel Artistic Director Nicola Formichetti, who cast models with interesting features, affirming the message of self-love. “Change the way you look at things so even the bad becomes positive, overcoming obstacles and fears. You’ll have the best life possible.

Campaign imagery is photographed by Tom Sloan.

A film by François Rousselet, the French director, is the center of the GO WITH THE FLAW campaign. During the mini-movie Edith Piaf provocatively sings ‘Non, je ne regrette rien’ as the cast embrace the uncomfortable of their everyday lives – and rise above, laughing.

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