Montreal-based retailer, Simons cranks up the sexy with their S/S 2012 men’s underwear campaign with Brazilian stunner, Diego Miguel. You’re welcome!
Video Source: Simons
Ad Campaign | Calvin Klein Underwear Man S/S 2012


No one sells sex like Calvin Klein does. The original creator of sexual advertisement presents us the Spring 2012 men’s underwear campaign in the middle of the dessert. Well hi, I’d work out there if models, Arran Sly, Matthew Terry, Chris Garavaglia, and Myles Crosby were always there as um, suport…
Steven Klein lenses the steamy shoot and is styled by Karl Templer with art direction by Fabien Baron.



Photos: Calvin Klein
Ad Campaign | Emporio Armani Underwear Man S/S 2012

You knew this was coming. Following up to the Armani Jeans photos early, here’s Tomas Skoloudik in a little less clothes. Well, just underwear for Emporio Armani’s latest underwear campaign - also shot by Giampaolo Sgura.

Photos: Armani
The cheekiness of Frankie Morello never gets old. This behind the scenes video of the latest S/S 2012 Sexywear is no different! Models, Misa Patinszki and Luisa Bianchin goof off in the clip wearing Morello’s latest intimates!
Styled by Franki Morello’s duo, Maurizio Modica and Pierfrancesco Gigliotti and directed by Senio Zapruder.
Video Source: Frankie Morello
Frankie Morello Sexywear Men Fall 11 video ad campaign stars the sexy Sebastian Sauve and dreamy Ryan Bertroche. Another video for Frankie Morello from the talented eye of my inspiration, Luca Finotti!
Video Source: Luca Finotti
The boys of AMCK are captured by Thomas Knights for the latest Elliott J. Frieze promo for Fall 2011.
The short film features models Billee, Connor Cucurnia, Daniel Whittaker, Jake Shortall, James Flude, James Harrington, Jay Copley and Robbie prepping and playing rugby in the fields of Royal Holloway University Of London. And can we please discuss the shower scene!? PERFECTION!
Video Source: Elliott J. Frieze
Ad Campaign | Ona Saez Underwear S/S 2012

Following Ona Saez’s men’s S/S 2012 ad campaign is it’s underwear shoot starring the the Argentinian stunner, Nicolas Ripoll. I love how awkward he looks, so beautiful and versatile!


Photos: Ona Saez
Ad Campaign | David Beckham Bodywear For H&M

Oh cheeky knickers! David Beckham returns to the world of modeling underwear! Only difference is this time he’s not just sporting them like he did for Emporio Armani - but designing them for retail giant, H&M.


The first image from the soccer star’s new line of men’s bodywear was released today (January 3) - and I’m certainly hoping there’ll be more to the ad campaign! The collection, which will include briefs, boxers, and T-shirts designed by Beckham, will be sold at nearly 1,800 H&M stores in 40 different countries starting February 2nd! Yay!!

Photos: Fashionista (Updated January 4, 2011 w/photos from Fashionist)
Michael Kors is taking a page from Calvin Klein’s sexed up underwear ads repertoire from the 90s with his newly launched underwear line for men! Michael Kors introduces the entire package, (hah, I had to) with model Cory Bond as the ‘face’ for the video campaign. Oh, and also staring alongside him is Karmen Pedaru, topless I might add.
Video Source & shop the collection: Michael Kors
Ad Campaign | Guess Man Underwear A/W 11/12


Wow, who would have ever thought Guess had ads for their underwear, at least we don’t see them here in Canada. Well, looks like I’ll be checking around for you guys every season!
Model, Tomas Skoloudik is photographed by Yu Tsai for Guess’ latest underwear campaign. You’re welcome!



Photos: Guess
