Ad Campaign | ck one Colour Cosmetics Line
Calvin Klein has answered my prayers!! I’ve always said that Calvin Klein’s discontinued cosmetics line was the single most devastating thing in my life, why? Because I’ve never found a bronzer more perfect for me than ck One’s bronzer! It was all sorts of perfection.
Unveiled February 24, 2012, Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc. the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.” “ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
Lara Stone, Ruby Aldridge, Herieth Paul, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Janason and Yuri Pleskun are all photographed by David Sims.
Photos: Calvin Klein
A sexy behind the scenes look into ck One Shock’s ad campaign video, where the life of the party is at Calvin Klein
Just like the print ads, the video features, Lara Stone, Aaron Frew, Alice Dellal, Herieth Paul, Ian Mellencamp, Robert Evans, Ruby Aldridge, Sky Ferreira, Tomo Aki Kurata, Viggo Jonason, Xiao Wang and Yuri Pleskun. Watch the actual video here.
Video Source: Calvin Klein
Ad Campaign | ck One Shock
Following yesterday’s introduction to ck’s latest fragrance Shock, I’m following up with the ad campaign!!
Staying true to their sketchy webcam, viral-type ad campaign comes ck One Shock’s print ads. Featuring the talents of Lara Stone, Aaron Frew, Alice Dellal, Herieth Paul, Ian Mellencamp, Robert Evans, Ruby Aldridge, Sky Ferreira, Tomo Aki Kurata, Viggo Jonason, Xiao Wang and Yuri Pleskun the steamy ads do justice to the fragrance’s edgy, rebellious essence.
Photos: Calvin Klein
Beauty | ck One SHOCK
ck One introduces it’s latest addition to the ck One family - ck One Shock. Turn down the lights. amplify the sound. act on impulse, says the slogan which promises some sexy times for it’s customers.
ck One Shock for her: Opens with a fierce bouquet of passion flower, pink peony, and jeweled poppy flower. The intensity deepens with blackberry, jasmine and narcisse flower drizzled with a liquid chocolate accord. The addictive signature finishes with magnetic ambers enveloped in vanillin and patchouli, wrapped in second skin musk. So, in other words, sex in a bottle.
ck One Shock for him: Opens with pure freshness with juicy clementine and a crisp cucumber layer, while the heart pulsates with black pepper and cardamon spiced with black basil. a combination of tobacco absolute and ambreine emerges, revealing the skin-like creaminess of cashmeran musk and patchouli for a lasting signature. A brilliant marriage between masculinity and femininity!
The ck One Shock design invokes the desire to leave a personal mark of self-expression, defacing the iconic ck one signature bottle to send the ultimate message of rebellion. The new bottle represents Fabien Baron’s evolution of the 1994 ck one classic. The women’s bottle is a high gloss lacquered white with the shock logo scrawled in pink lipstick over the black ck one logo. The men’s bottle is a high gloss lacquered black with the green shock logo spray-painted over the white ck one logo.
The ck One Shock line up will be available next month in September, exclusively at Shoppers Drugmart and Pharmaprix locations across Canada, and will retail for $45 SRP (Suggest Retail Price) for the 50ML spray & $65 SRP for the 100ML spray.
Photo: Coty Inc. Canada
Ad Campaign | ck one Brand Lifestyle S/S 2011
Calvin Klein, Inc., along with Calvin Klein Fragrances, unveiled the ck one Spring 2011 global advertising campaign experience, today.
Building on the iconic visual legacy of the brand, the inaugural advertising campaign for the new ck one brand lifestyle lines debuts around the world today, February 23rd. Throughout the week the momentum builds, leading up to the full reveal of the campaign on Tuesday, March 1st across multiple digitally integrated platforms – on-line, mobile, print, and outdoor – all linked by dynamic creative. The campaign was conceived by consulting creative director Fabien Baron of Baron + Baron, working with CRK, Calvin Klein, Inc.’s in-house advertising agency.
Looks like Calvin Klein is moving to the social media world too! An on-line teaser campaign with video ads begins this week on key global websites, which will encourage users to “like Calvin Klein on Facebook® to reveal more” about the campaign. The teaser campaign will also launch Calvin Klein’s permanent social media presence in China on popular social networking sites websites Ren Ren® and Weibo®.
Furthermore,
Beginning March 1st, the outdoor campaign will be featured on LED billboards in high impact locations in New York City (at Houston & Lafayette Streets and on Subway Urban Panels) and in Los Angeles, California (at Sunset Boulevard & Havenhurst Drive), as well as key sites in Seoul, Rome, Madrid, and Barcelona. Starting March 1st, the full outdoor campaign will roll-out further to Paris, London, Milan, Hamburg, Shanghai, Guangzhou, Hong Kong, Singapore, Sydney, and Melbourne, among other key cities.
Wow, looks like Calvin Klein is coming full force with this elaborate campaign! We’ll see how the global market takes to this approach.
Photos & Source: Calvin Klein
