Ad Campaign | ck One Shock

Following yesterday’s introduction to ck’s latest fragrance Shock, I’m following up with the ad campaign!!
Staying true to their sketchy webcam, viral-type ad campaign comes ck One Shock’s print ads. Featuring the talents of Lara Stone, Aaron Frew, Alice Dellal, Herieth Paul, Ian Mellencamp, Robert Evans, Ruby Aldridge, Sky Ferreira, Tomo Aki Kurata, Viggo Jonason, Xiao Wang and Yuri Pleskun the steamy ads do justice to the fragrance’s edgy, rebellious essence.

Photos: Calvin Klein
Ad Campaign | ck Calvin Klein A/W 11/12


It’s beginning to look like an interesting campaign season this Fall! Lots of great photographers bringing it all out, it’s no different with Craig McDean’s shots for ck’s Fall 2011 campaign.
Capturing, Lara Stone, Benjamin Eidem, Simon Van Meerveene and Liu Wen in muted blues, blacks and greys, McDean hits it out of the park with the collection’s basics, eyewear and outerwear. The campaign is styled by Olivier Rizzo.


