Ad Campaign | ck one Colour Cosmetics Line
Calvin Klein has answered my prayers!! I’ve always said that Calvin Klein’s discontinued cosmetics line was the single most devastating thing in my life, why? Because I’ve never found a bronzer more perfect for me than ck One’s bronzer! It was all sorts of perfection.
Unveiled February 24, 2012, Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc. the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.” “ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
Lara Stone, Ruby Aldridge, Herieth Paul, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Janason and Yuri Pleskun are all photographed by David Sims.
Photos: Calvin Klein
Ad Campaign | Flora By Gucci The Garden Fragrance
Gucci commission Abbey Lee Kershaw for it’s latest fragrance campaign for Flora By Gucci The Garden. Kershaw is photographed by Sølve Sundsbø.
Photo: Gucci
Ad Campaign | Gucci S/S 2012
Greg Nawrat, Abbey Lee Kershaw and Karmen Pedaru star in Gucci’s S/S 2012 ad campaign dressed to the nines!
Newcomer, Nawrat’s photos make him look right at home with Kershaw and Pedaru in the label’s art deco inspired designs - all of which were lensed by photography duo, Mert & Marcus.
Photos: Gucci
Magazine | i-D Magazine The Dreams And Aspirations Issue
Carine Roitfeld, Lara Stone, Abbey Lee Kershaw and Fei Fei Sun are some of the industry’s biggest & influential names and they’re gracing the cover of i-D Magazine’s Fall 2011 issue!
Enlisting the talents of four photographers that include, Terry Richardson, Richard Bush, Daniel Jackson and David Bailey: all of whom brought their signature talents to the table.
Photos: i-D Magazine
Last month I showed you Gucci’s Fall 2011 ad campaign shots, now I have the video campaign! Gucci brings us this uber-luxe and racy video for the equally as hot print ads! Making the steamy video are Abbey Lee Kershaw, Lenz Von Johnston, Anthon Wellsjo, Duco Ferwerda, Sigrid Agren, Joan Smalls and Emily Baker.
Video Source: Gucci
Ad Campaign | Gucci A/W 11/12
Following their hot pre-fall campaign comes Gucci’s latest campaign for Fall 2011 with a whole new cast! Originals, Lenz Von Johnston and Sigrid Agren are joined by Anthon Wellsjo, Duco Ferwerda, Abbey Lee Kershaw, Joan Smalls and Emily Baker for the swanky campaign.
And just like the last one, the campaign was shot by the ever busy photographers, Mert & Marcus. Glamour at it’s finest!
See the rest of the campaign after the link!
