Ad Campaign | Gucci S/S 2012


Greg Nawrat, Abbey Lee Kershaw and Karmen Pedaru star in Gucci’s S/S 2012 ad campaign dressed to the nines!
Newcomer, Nawrat’s photos make him look right at home with Kershaw and Pedaru in the label’s art deco inspired designs - all of which were lensed by photography duo, Mert & Marcus.


Photos: Gucci
Ad Campaign | Gucci Cruise 2012


Whether you’re a fan of Gucci or not, you have to admit that these Cruise 2012 ads look immaculate. I mean, Italians do it better, and models Lenz Von Johnston and Karmen Pedaru fit the bill modeling the latest collection in a luxurious getaway.
The duo are photographed by Mert & Marcus under the warm summer sun in some vibrant prints and killer accessories! I want, need, a combination of both really, of all the bags. Now!



Michael Kors is taking a page from Calvin Klein’s sexed up underwear ads repertoire from the 90s with his newly launched underwear line for men! Michael Kors introduces the entire package, (hah, I had to) with model Cory Bond as the ‘face’ for the video campaign. Oh, and also staring alongside him is Karmen Pedaru, topless I might add.
Video Source & shop the collection: Michael Kors
Ad Campaign | Michael Kors A/W 11/12


Simon Nessman and Karmen Pedaru return for another season of Michael Kors’ ad campaign, only this time they’re joined by Taylor Fuchs. I had showed you the behind-the-scenes video of the campaign a week ago, and as promised here in the campaign pictures. The trio are heading for a night out complete with limo, glamour and 70s attire!
The entire campaign was shot by Mario Testino with Kors’ favoured and fascination of paparazzi style photography.


Michael Kors takes us behind the scenes at his A/W 11/12 ad campaign staring, Simon Nessman, Taylor Fuchs and Karmen Pedaru.
The threesome take on the role of celebrities in which, photographer, Mario Testino plays a paparazzi, based on Kors’ fascination with the paparazzi. Stay tuned for the photos soon!
Video Source: Micheal Kors
