Jeremy Scott commissions my favourite film director, Luca Finotti to showcase his men’s S/S 2012 collection as well as Scott’s capsule collection for Adidas.
The film sees Sebastian Sauve walk around the city of New York in Scott’s outlandish and fun designs! I LOVE IT!
Collection | Jeremy Scott Man Fall/Winter 2012/2013
The eccentric style choice and design creativity of Jeremy Scott never ceases to amaze me! And I’m sure many of you are grumbling, “Julio, you’re nuts! This isn’t fashion!” Oh but my friends, you simply don’t understand Scott, his blatant disregard for conformity has made him a celebrity favourite and a bit of big deal with punks and the underground scene.
His use of pop culture, commercialism and this season, technology in his graphic prints and quirky designs make him a rebel in the mundane industry. Love his creativity and it’s always a trip to see what he’ll come up with next!
An over-sized colourful keyboard print outfit? Yes, please!!
