Lust Have | Diesel Indigo Denim Backpack
I’m currently obsessed with buying a fun chic backpack but I’m incredibly picky and I just don’t like anything and do not justify some of the price points that designers dish out on retail costs! Never happening, ever. But, our friends over at Diesel came up with this bad boy which I have yet to see in stores or anything! I was browsing through SSENSE and I saw it, fell in love and now really want it!
This oversize denim backpack in dark wash features a fold over flap closure of the compartment with tonal drawstring closure with silver tone grommets at main. I think what I love most about it is it’s dark brown leather straps with pin buckle closure, like hello, can you imagine how good they’ll look when they’re old?! Amazing. It’s padded at the back so that’ll provide comfort and back support, especially when I’d have a million things in it! I just really would love to see it all beat up and ruined! Remember Diesel denim only gets better with age!
The bag retails for $360 CDN, what do you guys think? Yay or nay?
Photos: SSENSE
Diesel’s latest addition to the Only The Brave fragrance line, Only The Brave Tatoo, gets a wicked cool campaign commercial featuring models, Sam Webb and Lucas Kerr.
Shot in Los Angeles by Paul Geusebroek, the two run across the city, where the models meet face to face at the end of the commercial.
Video Source: Diesel
Event | Diesel Spring/Summer 2012 Preview
Our friends over at Diesel had a preview for their Spring 2012 collection available now at their flagship store at 92 Yorkville. With an an exclusive presentation with LOULOU’s Shopping Editor, Liv Judd (love her) and Flare’s Fashion News Editor, Mosha Lundström Halbert, the two reviewed their top 10 trends for Summer with Diesel’s I am Who I am collection (I’ll have a video with that coming soon).
The re-launch of the Diesel womenswear line is a completely new collection with a fresh approach. The line boasts superior quality and improved silhouettes bringing together the best of the label’s heritage and an extra dose of daring Diesel attitude.
Ad Campaign | Diesel S/S 2012
Diesel launches their Spring/Summer 2012 ad campaign photographed by the dynamic duo, Mert Alas and Marcus Piggott!
Titled Portraits For Successful Living, the photographers capture, Dmitriy Tanner, Patrick Kafka, Simon Nessman, Ashley Smith, Liu Wen, Catherine McNeil, Maria Palm and Alison Nix in various ‘successful’ poses. You know you haven’t made it in the world until you’re bathing in an over-sized pot! Hah!
Collection | Diesel Black Gold Man F/W 12/13
Diesel Black Gold’s take on rock ‘n’ roll certainly puts it in a different category than it’s generic label. The brand’s higher end label sent leather pants, moto-style jackets, thick-knit pull overs and tailored, edgy suits. That first shot of the striped waist coat and pants with the three quarter length coat is totally pimping and channeling Mick Jagger.
A very wearable collection from Renzo Rosso’s Diesel Black Gold. Want these pants!
Ford Models, goes behind the scenes at Diesel Black Gold S/S 2012 show yesterday during New York Fashion Week.
Filming a superb video chronicling the backstage bustle of the show with interviews from models and their input from the latest collection. Some notable models include, Karmen Pedaru, Kate King, Maryna Linchuk, Erjona Ala, Anais Mali, and Christian Brylle are seen in their first looks backstage at Pier 94 in Manhattan for Diesel Black Gold’s show venue.
Video Source: FORD Models
TIFF | Diesel & ONEXONE Present: Lupe Fiasco, Kardinal Offishall + more
This was it! A concert during TIFF that had the public, celebs and myself jumping around like monkeys!! Diesel & ONEXONE presented a sick concert that consisted the talents of Lupe Fiasco, Kardinal Offishall, Melanie Fiona, Jully Black and more.
Thanks to my friends at Diesel here in Canada, I was invited to join the likes of Stereos, band member, Daniel (who has become a regular on Fashionights), local Toronto personalities and employees of Diesel from around Canada, to the VIP Diesel Lounge. Strategically placed, in front of the stage, at a perfect distant that we overlook the crowd, it was as if we had front row seats! Except with an open bar, jelly beans and 5-Star hors d’oeuvres.
I got to meet some new friends! LOVE Fashion Friends! So hoping that Ben, who works at Diesel Flagship store in Toronto would be there (because he said he would be), but ended up being a no show, boo! Nonetheless, had a B.L.A.S.T. and regret nothing.
I totally thought that Kardinal was a major bust, but I get why people like him. Ok, there I said it; he definitely gets an entire room moving!
SKYY Vodka models walking around the Diesel Lounge.
Event | Diesel Presents: Lupe Fiasco x Kardinal Offishall x Melanie Fiona
An event not to be missed! Diesel and ONEXONEpresent an out of this world concert promising guests a concert like no other! Headlining Lupe Fiasco and Toronto’s own Kardinal Offishall with Melanie Fiona the concert is sure to be jam packed!!
What is ONEXONE you ask? Well they’ve been at the helm of aiding the world from the clutches of disease, famine, drought and that’s only to name a few.
ONEXONE was founded on the principles that every single life is infinitely precious and that each person can make a profound difference in someone else’s life one by one.
To learn more about the concert and what ONEXONE is all about go to ONEXONE Online. Tickets can be bought online here and I’ll see you guys there!
Oh and don’t forget to Tweet using the hash tag #DIESEL40XO and give a little more to the charity by texting 1291 to donate!
Ad Campaign | Diesel Black Gold Man A/W 11/12
What a better day than today to show you Diesel Black Gold’s latest men’s ad campaign after I received the invite to the new collection in New York next month! Unfortunately, due to work responsibilities, I will not be able to attend the show in New York, but that doesn’t mean I won’t have someone covering for Fashionights! Stay tuned for that!
Photographers, Inez & Vinoodh take model, Louis Simonon on a little Rock n’ Roll trip with Black Gold’s Fall 2011 campaign!
What do you think?
Photos: Diesel Black Gold
Beauty | Only The Brave Fragrance: Captain America Edition
Diesel knows how to market themselves! They did the same things and released an Iron Man limited-edition version of their signature fragrance when the first Iron Man movie came out too!
A brilliant illustrator portrayed the ultimate encounter between the most iconic men’s fragrance and the most legendary superhero. Bryan Hitch gave life to the Only The Brave Captain America limited edition.
Photos: Diesel
Ad Campaign | Diesel Man A/W 11/12
Diesel continues it’s Diesel Island campaign for Fall 2011 staring male models, Josh Beech, Andrew Smith, Jonas Kesseler, Matteo Martari and Zhao Lei.
The boys are dressed in Diesel’s signature bleached denim, knitwear and layered accessories all of which was styled by Corinne Moreau. The latest campaign was shot by Guy Aroch.
Preview | Diesel’s Divina Bag
Diesel’s latest and most iconic bag named Divina is being introduced for A/W 2011. An expression of surpassing denim excellence and is representative of what successful living stands for.
The Divina in denim has been on rotation in the Spring/Summer 2011 ad campaign but the other two styles will be available for A/W 2011.
Available in three variations, the premium denim bags are manufactured in the same manner as the denim lines, going through the same washing process as 5 pockets do. What does that mean? The bags have shaded color effects and a worn naturally used look.
Emphasized with black leather handles and trims, the Divina expresses Diesel’s DNA in every aspect. The Divina bag stands for treatment know-how: it comes to life through different outcomes; it has the ability to be reinvented in many variations, and simply represents the essence of Diesel.
The soft foldable construction of the sides is perfectly proportioned with its size, allowing both the shouldercomfort of a flat bag as well as extreme space through its tridimensional shape once open.
Each bag goes through a long process of treatments in order to give it a naturally used and vintage look. The dirty sand treated denim and leather Divina, aka the supreme bag, is defined by treatments that create uneven and unique products, making each bag is different from one another. The dirty wash process gives the bag its ‘rusted’-like color. The handmade application of resin on some parts of denim result in a contrasting shaded color effect, while the shade treatment enhances the shaded color effect and gives it a peculiar dirty sand nuance.
The blue denim and leather garment washed Divina with rivets and embroidery is handscratched and manually treated with sand paper, while the golden spray treatment oxidizes and bleaches the denim, giving the bag its Diesel character.
The grey embossed denim and leather garment washed Divina has a particular treatment. A silicone pattern that is placed under the denim gives the material its decorative element: fake croco. The pumice stone wash creates a natural vintage effect.
