Ad Campaign | Acqua Di Gio Essenza
I want to get back to my strengths and highlighting models in ad campaigns have always been my favourite. I know a lot of you have been asking, my apologies, I’ve been so behind on a lot of things with the blog but I promise to get back to the good stuff.
So to kick things off, Canadian cutie, Simon Nessman stars as the face for Giorgio Armani’s newest fragrance, Acqua Di Gio Essenza! Shot and directed by Bruce Weber, the Ford Europe model is styled by Joe McKenna and also stars in the video campaign.
Video: Giorgio Armani
Review | Essie Bridal & Poppy Razzi Polish Collections
You may remember my tweets during Fashion week where the NKPR office was turned into an Essie Pop-up salon so editors, bloggers and TV personalities could take a load off, relax and enjoy a brilliant manicure from the ladies at Tips Nails Bar and Essie! Before that, Essie Weingarten (founder and Global Creative Director) was in town to celebrate and brief select media on her two latest collection from her world renowned Essie Nail Polish. She sat us through the collections, (some I’m not allowed to show you yet), her experience in the business and hey she even complimented me on my nail beds!
Essie launches the 2012 Wedding Collection (out April 2012) and The Poppy-Razzi Collection (Out May 2012) and I got a group of my nail obsessed girlfriends to test out the new collections! I always like to provide you, the readers with real experience testing or situations and my girls dish out on their favourite and least favourite shades from the latest collections. Vanessa, Karen, Jackie, Cymone and Moss all have a knack for having great nails and they were estatic that I got the colours before they were out, especially Moss, she has like every Essie colour imaginable!
The Bridal Collection was well received and liked, with ‘Love & Acceptance’ and ‘Who Is The Boss’ taking precedence. With an easy application and adding a high gloss top coat, the girls found these the best to wear with any skin tone and have a wide range of options to wear with different outfits.
Now, the Neon lot were a bit different. Most of them dried matte, something my girls aren’t fans of - also finding that to achieve the brightness of the desired colour multiple coats may have to be applied. The one the girls found the most difficult to swallow both as a colour and in achieving a desired colour was ”Action’ a bright tangerine hue - one that wasn’t as bright as perceived from the bottle. But, when using the Neon’s in more of a nail art purpose, the colour combinations are awesome (see below). And that’s just a simple one, I know some of you are wicked cool nail artists and these vivid hues are perfect for the season’s brights!
Make sure to click the link for the full colour range and description from the two collections!
Event | Calvin Klein Fall 2012 In New York
Calvin Klein Inc. held a presentation in New York, featuring the Fall 2012 Calvin Kleinmen’s and women’s sportswear, tailored clothing, dresses, jeans wear, performance, outerwear, underwear, footwear, accessories, watches and jewelry, as well as the new ck one color cosmetics.
Calvin Klein’s Global Creative Director, Kevin Carrigan. (Love him, when he was here for the Calvin Klein launch at Fairview Mall we so hit it off!)
Inspired by modern city life, the sportswear was graphic and textured in an iconic palette of black and bone. For the complementing accessories, it was all about the sophisticated clutch and boot. The sultry mood of the season was enhanced with the new ‘Liquid Metal’ offering from Calvin Klein Jeans, which includes precious metal inspired denims for women and edgy, leather coated styles for men. A sleek assortment of ck Calvin Klein watches and jewelry, which celebrate their fifteenth anniversary this year, added a polished refinement. Fall 2012 also introduced Calvin Klein Push Positive, an innovative push-up providing a superior fit in a complete range of vivid hues and classic neutrals.
For the global launch of the ck one color cosmetics line, a beauty bar filled with the vibrant products was set up opposite stations with the brand’s newly named makeup artists – Jodie Boland, Kristi Matamoros, and Hung Vanngo – demonstrating the line’s ‘look real,’ ‘define yourself’ and ‘add intensity’ concepts.
“The Cavalli Woman,” is dubbed and takes the form of the beautiful, Elisa Sednaoui!
The second teaser short (first one here) from Roberto Cavalli’s new fragrance (out this month), Don’t Go Unnoticed, has Sednaoui and the Cavalli team creating the fragrance campaign! Love her face!
Video Source: Coty Inc. Canada
Preview | 889 Yoga & Burt’s Bees Product Line
It’s always refreshing when brands and PR firms create Blogger only events and it’s a great experience because the cynicism of other “formal media” is out the door and you don’t have to play and compete with their likes. Held at 889 Yoga and Wellness Spa at the Yonge St. flagship location, Burt’s Bees held a delightful basic early morning yoga class alongside previewing it’s entire product line. It was so awesome and relaxing to get a morning relief from the hectic day, because literally right after I had to RUSH DOWN to the Jason Wu for Target pop-up that I had to visit!
After a great stretch with fellow fashion blogger, Gracie Carroll we had the opportunity to immerse ourselves in Burt’s Bees’ all natural line. From the brand’s Baby Line (didn’t know they even had that) to the iconic lip-care collection (don’t act like you’ve never used the lip balm in that iconic little flat tin canister!).
But really their lip care line is incredibly extensive and covers a broad range of needs and benefits to care for your lips. The tinted lip balm (seen below) takes the passion for Burt’s Bees Balms to the next level with a hint of sheer color in six shades.
These 100% natural balms care for your lips with soft flower waxes, moisture-rich Shea Butter and Vitamin E, leaving lips feeling smooth, healthy and hydrated. The shade spectrum is designed to give every woman a perfect neutral, pink and red - one from each of the shade families. The best part? You don’t need a mirror to apply, the colour slightly highlights the lips! I’ve been using mine since the preview, I HIGHLY RECOMMEND IT!
Two other great products are Burt’s Bees’ Rosewater & Glycerin Toner (above left) and the Shea Butter Hand Repair Cream (above right).
To learn more about products, the full product line, where to buy or even buy online, visit Burt’s Bees online. I love the layout of the site, user friendly and visually stimulating!
Ad Campaign | Very Irrésistible Givenchy Electric Rose Fragrance
Actor-turned-singer, Liv Tyler is the latest muse for the house of Givenchy and a better choice they could not have chosen! Tyler is the face for the house’s latest fragrance, Very Irrésistible Givenchy Electric Rose. Don’t forget to check out Tyler’s cover of INXS’, Need You Tonight - she’s wicked awesome!
Having her rock ‘n’ roll legend of a father the girl was born with daddy’s talent and picked up a few habits along the way. Like her nonchalant rock lifestyle and taste in leather and choice of dark shades!
Photo: Givenchy
Liv Tyler for Givenchy?! YES, please! The stunning rock royalty child celebrates the launch of Very Irrésistible Givenchy Electric Rose, with a sick cover! Liv Tyler reinterprets, Need You Tonight, by INXS in this sultry and seductive video! God, she’s so stunning!
The hit single Need You Tonight was shot by Johan Renck. I’ll have the fragrance campaign photos coming up too!
Video Source: Givenchy
Ad Campaign | ck one Colour Cosmetics Line
Calvin Klein has answered my prayers!! I’ve always said that Calvin Klein’s discontinued cosmetics line was the single most devastating thing in my life, why? Because I’ve never found a bronzer more perfect for me than ck One’s bronzer! It was all sorts of perfection.
Unveiled February 24, 2012, Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc. the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.” “ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
Lara Stone, Ruby Aldridge, Herieth Paul, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Janason and Yuri Pleskun are all photographed by David Sims.
Photos: Calvin Klein
Let’s take a look at the behind the scenes sexyness of Ricky Martin and Nicki Minaj’s MAC VIVA Glam ad campaign shoot!
The new faces of the campaign discuss why they’ve joined and dish out on why it’s important for them to represent such a stellar endeavor!
Video Source: MAC Cosmetics
Beauty | Nicki Minaj & Ricky Martin For MAC VIVA Glam
$15.00 U.S/$18.00CDN
Six months ago I broke news that the newest faces for MAC’s VIVA Glam charity campaign would be Nicki Minaj and Ricky Martin. Fast forward to December, I showed you guys the ad campaign for the collaboration. Now, officially available in Canada, I have the duo’s products; available in stores and online. Sorry, international folks, you have to wait until March!
Nicki goes all out with her trademark bright pink lip colour while Ricky keeps it safe and “man-friendly” with a clear lip moisturizer in a tube. Get yours now because remember 100% of the proceeds goes to help men, women and children living with and affected by HIV/AIDS!
Lip conditioner $15.00 US/$18.00 CDN
Photos: MAC Cosmetics
Beauty | Tom Ford Lavender Palm Eau De Parfum
Harry Rosen has recently launched (earlier this week) Tom Ford Lavender Palm the latest fragrance from the Tom Ford Private Blend Collection. Inspired by California, Lavender Palm perfectly captures its sparkling sunlight, natural blossoms, and expansive coastlines.
With the interplay of two types of lavender, Lavandin and Lavender Absolute, Tom Ford Lavender Palm is a creative take on the free-spirited ethos and chic elegance that defines California. Surrounded by bright citrus notes, moist palm leaf accord, clary sage, sensual woods and smooth tonka bean, this stylish remix of the earthy lavender note is sparkling, sensuous and surprisingly refined.
The packaging for the Tom Ford Private Blend Collection is inspired by the dark brown glass colouring of the apothecary bottles used in perfumer’s work rooms. The 50 ml flacon is created to be weighty in the hand and has the sleek architectural look of a chess piece.
Tom Ford Lavender Palm is available in the 50ML bottle ($215 CDN) at Harry Rosen in Toronto (82 Bloor Street West), Calgary (TD Square), Montreal (Les Cours Mont Royal), and online at HarryRosen.com
Photo: Harry Rosen
Julio Reyes
Beauty | Paco Rabanne Black XS L’EXCÈS Fragrances
Black XS L’EXCÈS and Black XS L’EXCÈS for her; powerful, rhythmic, glamorous, impetuous, sensual and vibrant… to excess. They are the expression of a sophisticated, creative and excessive Rock world. In the limelight, caught between the dream of stardom and Rock reality, Black XS L’EXCÈS holds the appeal of a fantasy.
Paco Rabanne launched Black XS and Black XS for her in 2005, fragrances made of stern stuff and with it a rock element. Pioneers in the genre; fragrances, bottles and commercials shook up the international perfume scene - The Black XS duo has successfully imposed a new style, winning fans the world over. Now, from love to passion, Black XS is creating L’EXCÈS. A Black XS L’EXCÈS world that we find in a commercial directed by Jonas Akerlund (I’ll blog once it’s out, I do have the behind the scene stills, but wait until the video is out).
Black XS L’EXCÈS
An incredibly powerful woody aromatic with a striking trail. Smelling it is like walking on stage. Guitar notes: a burst of exuberant freshness with Calabrian lemon and lavender; a beating heart: an ozonic, cypriol and cistus accord; drum swell, extreme trance, a deep and sensual amber woody base.
Eau de Intense Spray 50ML $65.00 CDN & 100ML $78.00 CDN
Black XS L’EXCÈS For Her
An excessively sensual oriental floral. A fusion of energy, the first notes of neroli and black pepper are electrifying; at the heart of the fragrance they pulse over a profusion of jasmine Queen of the Night and rose absolute. Mysterious and voluptuous, the base casts an addictive spell with an intoxicating overdose of cashmere wood.
Eau de parfum spray 50ML $75.00 CDN & 80ML $86.00 CDN
Two talented perfumers create these fragrances and depict “excess”: Emilie Coppermann for Black XS L’EXCÈS For Her and Fabrice Pellegrin for Black XS L’EXCÈS.
Black XS L’EXCÈS, two bottles styled to the extreme. The two clearly identifiable Black XS L’EXCÈS bottles play the Rock stars, virile, black lacquer and silver for him, with voluptuous garnet ombré curves for her. Evoking the rebellious, Rock attitude direction, the skull features as a glossy watermark on the black matte packs, and on the bottles in the form of a piercing for him and in a charm version for her, paired with the rose.
Black XS L’EXCÈS will be available April 2012 at Shoppers Drug Mart, Sephora and other fine drug stores across Canada.
Photos: Coty Inc.
