Ad Campaign | ck one Colour Cosmetics Line

Calvin Klein has answered my prayers!! I’ve always said that Calvin Klein’s discontinued cosmetics line was the single most devastating thing in my life, why? Because I’ve never found a bronzer more perfect for me than ck One’s bronzer! It was all sorts of perfection.

Unveiled February 24, 2012, Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc. the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.

“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.” “ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.” 

Lara Stone, Ruby Aldridge, Herieth Paul, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Janason and Yuri Pleskun are all photographed by David Sims.

Photos: Calvin Klein

Julio Reyes