Ad Campaign | C’N’C CoSTUME NATIONAL Man S/S 2012

C’N’C CoSTUME NATIONAL turn to social media, specifically tumblr for their latest campaign. The edgy campaign is built entirely around tumblr (which is what FASHIONIGHTS is on) in hopes that the photos will be reblogged, turned to GIF files and all that other great tumblr stuff! It’ll be great to see if anyone does create fun photos. Great job CoSTUME NATIONAL for being different and reaching your younger audience!

Model Martin Rocchia is joined by Jeanne Damas for C’N’C’s S/S 2012 campaign - but I wonder if they’re have these on rotation in print and billboards? Will bother some eyes is my guess.