Beauty | Kristen Stewart for Balenciaga Fragrance

Just finished reading the press release announcing that Balenciaga’s creative director, Nicolas Ghesquière has chosen Kristen Stewart to be the face of the house’s fragrance.

What’s his justification for such a lude act?! 

Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.  From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.

Sensibility and intelligence? What, have you not heard her in conversation, or lack of conversation?! |The blank slate (and I don’t mean that face) that is her personality is void of anything! This is suppose to add validity to your brand? Or fragrance? So disappointing, the brand is perfect, the fragrance spectacular but this choice - a failure. Sorry. I’m still in disbelief!

I would love to hear your comments and remarks to this! What do you think?

Photo Source: Coty Inc. Canada

Julio Reyes