For her latest venture Hadid takes on the role as designer, partnering with Tommy Hilfiger to launch her own collection with the American brand.
TommyXGigi features women’s sportswear, footwear and accessories, including watches, sunglasses and THE GIRL fragrance (below), which launched on July 15. The designs celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. Seafaring staples are reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes. Sporty-chic silhouettes are further modernized with feminine chiffons, cozy cable-knits and sleek leathers. The look is effortless, youthful and cool – it’s Gigi’s new take on nautical with a playful, romantic edge.
The collection’s global premiere on the runway will take place on September 9 at New York Fashion Week.
The collection will be available to purchase at tommy.com from September 9; beginning September 10 it will be available at all Tommy Hilfiger stores globally and at select wholesale partners.
Photos: Tommy Hilfiger