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Look Book | À La Garçonne For Made In Brazil Magazine


Brazilian’s know what’s up. I’ve been following the Brazilian fashion scene for years, one because I can get by with understanding the language and two, I think that Sao Paulo has been hub for creativity, art and has produced some of the world’s biggest models.

Star designer, Alexandre Herchcovitch has been designing since his teens and is one of my favourites during #SPFW. The Brazilian veteran alongside husband, Fabio Souza launch À La Garçonne – a contemporary line of clothing using upcycled vintage pieces. Souza, whose work began by running the brand as a thrift store which later expanded into furniture now includes a collection curated and designed by Herchcovitch.

The debut collection of À La Garçonne is photographed by Cristiano Madureira exclusively for (one of my favourite publications) Made In Brazil Magazine and stars Gabriel Burger and Jorge Alano.

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Photos: Made In Brazil Magazine

Julio Reyes



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