Introducing Mr. Burberry Eau de Parfum, the latest chapter in the brand’s Mr. Burberry fragrance story. Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry Eau de Parfum is a deeper, more sensual interpretation of the iconic Mr. Burberry Eau de Toilette.
Mr. Burberry Eau de Parfum is inspired by the anticipation of London at night. Warm, sensual and woody, the fragrance fuses classic scents of British male perfumery. Aromatic top notes of tarragon with comforting, spicy cinnamon, are layered delicately on rich patchouli with a dense, woody base of amber and smokey vetiver.
The bottle honours the black Heritage Trench Coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago. The dark lacquer bottle conveys the sensuality and warmth of the scent. Customers will be able to personalise their 100ml or 150ml Mr. Burberry Eau de Parfum bottle with up to three initials. This is done through a monogramming service available on Burberry.com and selected Burberry and wholesale stores.
Continuing the sensual, nighttime theme of Mr. Burberry Eau de Parfum, actor Josh Whitehouse wears a Burberry slim fit wool mohair tuxedo with elegant satin lapels and satin-covered buttons. His sartorial look is completed with a handmade silk bow tie, woven and crafted in England.
Mr. Burberry Eau de Parfum is available at Hudson’s Bay, Sephora, Nordstrom, Shoppers Drug Mart, Jean Coutu & Murale. 50ml-$85/100ml-$110/150ml-$145