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Ad Campaign | PUMA FENTY by Rihanna ft. Cara Delevingne


Everyone’s favourite model-turned-serious-actor, Cara Delevingne is back as a model (for the moment) to star in the latest “Do You” campaign for Rihanna’s FENTY collection with PUMA.


Rihanna takes creative reigns directing her model pal in her typical IDGAF attitude by allowing Delevingne to do what she does best – herself.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”

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Photos: PUMA

Julio Reyes



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