Ad Campaign | PUMA FENTY by Rihanna ft. Cara Delevingne
Rihanna takes creative reigns directing her model pal in her typical IDGAF attitude by allowing Delevingne to do what she does best – herself.
“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”