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Ad Campaign | PUMA FENTY by Rihanna ft. Cara Delevingne

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Everyone’s favourite model-turned-serious-actor, Cara Delevingne is back as a model (for the moment) to star in the latest “Do You” campaign for Rihanna’s FENTY collection with PUMA.

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Rihanna takes creative reigns directing her model pal in her typical IDGAF attitude by allowing Delevingne to do what she does best – herself.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”

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Photos: PUMA

Julio Reyes

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