John Varvatos features Grammy-nominated musician Hozier in the F/W 2016 campaign. Over the past decade, the John Varvatos iconic rock star series has conveyed its vision of rock ‘n’ roll sensibility through the black and white portraits by distinguished photographer Danny Clinch. Following this heritage, the campaign pivots from previous releases with the debut of colored imagery — a riveting first for the brand’s series, which features legendary artists and icons-in-the-making.
“Hozier is one of the great singer/songwriters of this generation, and collaborating with him has been inspiring,” said John Varvatos. “He brings a fresh sense of masculinity and authenticity to these images and our brand. This is a Renaissance man of today and years to come.”
Alongside iconic imagery encapsulating the legacy of the brand, acclaimed photographer Danny Clinch has directed an original music video of Hozier performing his highly acclaimed single, “To Be Alone.” (Below)
Video & photos: John Varvatos