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Ad Campaign | Coach F/W 2017 Ft. Selena Gomez by Steven Meisel

With Selena Gomez making her rounds during awards season, specifically at the the MET Gala dressed in a custom Coach look, and becoming quite close with Coach Creative director, Stuart Vevers – it’s a no-brainer that Coach announces Selena Gomez as the face of the brand’s Fall 2017 advertising campaign.

COACH FW17 Campaign Edie

Gomez lounges in the blush-toned-leather interior of a 1976 Plymouth Fury—the vintage car, a recurring reference in Coach campaigns, symbolizes the freedom and endless possibility of the open road.

Coach taps an uber team of fashion collaborators for the campaign with Steven Meisel lensing the campaign, styling by Karl Templer, creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau.

“From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort,” comments Steven Meisel. “It’s been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level.”

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” says Creative Director Stuart Vevers. “To me, she speaks to a generation; she connects.”

“I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved working with Stuart, I admire his vision and his designs.”

COACH FW17 Campaign Rogue COACH FW17 Campaign Swagger

Photos: Coach

Julio Reyes

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