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Ad Campaign | Christian Louboutin Nudes Collection S/S 2017

Following a widely successful introduction of his Nudes collection; Christian Louboutin‘s capsule of classic styles available in a then unheard of five shades of nude is taking it to the next level.

The concept behind the collection was simple: offer women of all skin tones a shoe to match. In turn, the shoe would highlight her natural figure by granting the illusion of elongated legs. The range expanded from five to seven shades of nude last spring with the addition of two new shades: Matilda no. 2 and Toudou no. 7, as well as a supple pointed- toe ballerina flat, the Solosofia.

For his Spring/Summer 2017 collection, Christian Louboutin continues the story, undressing the notion of a nude shoe as a ‘simple’ closet staple by introducing two compelling new styles. The first, Christeriva, is an ankle-wrap heel derived from a theme close to the brand—ballet. Punctuated by all over nude grosgrain ribbons, Christeriva delivers high impact on a modern, feminine silhouette. True to its dance inspiration, the shoe bears a lace-up ribbon around the ankle that reinforces the idea of dressing and undressing often seen in Christian Louboutin’s work. Complete with a grosgrain double bow affixed atop a peep-toe, Christeriva takes to an ultra-soft nappa leather base in seven shades of nude.

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Going for the power play, platform Cherrysandal embodies Christian’s philosophy: “Nude is not a colour, it’s concept.” Exuding a ‘cool girl’ vibe, Cherrysandal’s chunky design stems from the ‘Le Temps Des Cerises’ theme found in the designer’s SS17 collection. The shoe is fully equipped with a PVC back that secures the foot while also intimating the appearance of a floating ankle strap. The translucent nature of the PVC band provides an additional layer of illusion, adding a surreal element of nakedness to the shoe.

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All seven shades of Cherrysandal and Christeriva are shot by photographers Sofia and Mauro.

Photos: Christian Louboutin

Julio Reyes

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