Sex sells and there’s no one better who understood that than Calvin Klein. Launching the careers of many like Kate Moss & Mark Wahlberg who donned his underwear in nearly naked campaigns in the 90s. Those were good times.
Although CK still uses sexual references, I find them muted and more elegant than explicit, like in this Spring 2014 campaign. The S/S 2014 Calvin Klein white label campaign was shot by Mario Sorrenti in Montauk, New York, and features models Edita Vilkeviciute and Tyson Ballou.