Ad Campaign | Calvin Klein Underwear Concept Collection ft. Matthew Terry by Steven Klein
YES PLEASE! If you follow me on Twitter I shot out a link of Calvin Klein’s latest underwear video campaign for their latest Concept collection set to premiere during this year’s Super Bowl XLVII. And since we don’t always have the chance to see some of the commercials I tweeted the link and now I have the print shots!
The sexy commercial depicts model Matthew Terry as the iconic archetype in a modern “man versus machine” creative inspired by the 360º seamless technology construction of the new men’s Calvin Klein Concept line. Shot in New York City, the sexy campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron.
Terry was lensed by renowned photographer Steven Klein. Taking cues from the new, seamless underwear line, both the video and print advertisements emphasize innovation, movement and perfection.
Photos: Calvin Klein